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Who we help

The AI and software division for companies that don't have one.

We work with operations-heavy businesses and the PE-backed platforms built on top of them. Real workflows, real handoffs, real paper, and no dev team to build a way out.

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An operator and an engineer over one process map
ONE MAP · ONE NUMBER · ONE BUILD
The industries

Pick your industry. We've worked in it.

Home services and trades
HOME SERVICES

Home services and the trades

Construction, electrical, plumbing, roofing, remodeling, restoration. Quotes, dispatch, and invoices that keep up with the crews.

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Manufacturing back office
MANUFACTURING

Manufacturing

Back office and workflow only, never robotics. Off paper, from order intake to month-end.

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Accounting and CPA firms
PROFESSIONAL SERVICES

Accounting and professional services

CPA firms leading. The document chase, the re-keying, and the status calls, automated.

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IT services and MSPs
IT SERVICES

IT services and MSPs

The internal tooling your techs keep putting off, built without pulling them off client work.

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PE platforms
PRIVATE EQUITY

PE-backed platforms

Platforms rolling up the industries above. The playbook as working software, branch by branch.

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FREE · 10 QUESTIONS · 2 MINUTES
NOT SURE YET

See what your leaks cost

The Leak Score puts a first number on what your operation is leaking. No email required.

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The two buyers

We speak both languages.

THE OWNER-OPERATOR

You built this business.

You know it cold, you've been burned by software promises, and you can smell consultant-speak a mile off. Good. We talk owner to owner, in plain trade language, and we'd rather lose the deal than dress it up.

THE OPERATOR WITH A MANDATE

The board wants AI results.

You've probably already tried something: licenses, a no-code stack, an agency, a pilot that died before production. You're not skeptical about AI. You're skeptical about why this attempt would be different. Fair question; the next section answers it.

The five dead ends

What most companies tried first. And why it wasn't your fault.

ChatGPT licenses for everyone

Twenty dollars a seat and a memo. Licenses aren't a workflow.

The offshore team

Executes what it's told. Can't think about the business.

One developer

$150K a year, a single point of failure, and a bus factor of one.

The big consultancy

Decks, roadmaps, and a bill. Not software.

Nothing at all

The most common choice, and the most expensive one.

The problem isn't your team, and it isn't the technology. It's that nobody owned production. That's fixable.

Who we turn away

A straight yes or no on fit.

NOTHING WORTH AN ENGINEER YET

Start with the free Leak Score, ten questions, two minutes, no email, and come back when the number is worth an engineer.

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REAL DEV TEAMS

Three or more engineers shipping production software? Build in-house. We'll tell you the same thing on the call, for free.

IF YOU WANT A STRATEGY DECK, A MARKETING CHATBOT, OR THE CHEAPEST HOUR ON THE INTERNET, WE'RE NOT YOUR TEAM.
Software we built and still run for 40+ businesses, every day.
10+ YEARS BUILDING
PRODUCTION SYSTEMS
HOME SERVICES · MANUFACTURING
PROFESSIONAL SERVICES · IT SERVICES
FAQ

Straight answers

What size of company do you work with?
Operations-heavy companies with real process to fix, and the PE-backed platforms built on top of them. On a platform, the branches can each be smaller; the platform is the client.
What if we've already tried AI and it went nowhere?
Then you're our most common client. The problem usually isn't your team or the technology. It's that nobody owned production. That's fixable.
Which industries do you actually know?
Home services and the trades, manufacturing back office, accounting and CPA firms, IT services and MSPs, and PE platforms across all of them.
Who do you turn away?
Software companies with three or more engineers already shipping production software, who should build in-house. And anyone looking for a strategy deck rather than working software.